Ashli here! It's been a while... eight months actually! For a long while, I've felt like I lost something meaningful to say that felt worthy of being in your inbox. Basis got busy, holidays happened,...

Last week was the summer solstice, and with the lengthening of sunlight with each passing month, I have felt a lengthening in my capacity. I mean that in a very literal work-sense: I have more...

I am wrapping up a large branding and site design project for a local Jacksonville neighborhood association. I am sooooo proud of the work. To be dramatic about it, it feels like my magnum opus, and...

I've been thinking a lot about the Slow Food Snail of Approval. Do you have this in your area? I hadn't heard of it before we moved to Jacksonville, but it's a certification that many restaurants...

Last year around this time, I wrote a vision for what I wanted Basis to be like in 2023. I just revisited it now in these last few days of 2023, and am sitting here teary-eyed....

The last time I wrote a newsletter was a month ago, and I wrote about how I wished I could take a break and fix everything. While I haven't done that exactly, I have had a...

A year ago on this day, I closed my computer lid and took a break from work for two months. I had an amazing team by my side who could keep things running for our...

Last week I celebrated my birthday during such a busy week personally and professionally that I barely took time to acknowledge it happened. In the span of a week, I launched three websites, played in...

A small business is complicated. It often involves just one or two people mixing together an alchemy of customers, processes, product, branding, funding, manufacturing and more to create this perfect little potion that resonates. That...

My daughter was accepted into a leadership program at her elementary school. She is a TOT — "teacher of tomorrow" — which basically means she has to go to school each day by 7:45 am...

I've been a perfectionist for as long as I can remember. When I feel the need to be perfect, I freeze with fear. It becomes near impossible to push "Share Screen" before showing a client...

One of my favorite authors and podcasters, Glennon Doyle, often speaks of living in integrity. She defines it as ensuring your inner self and outer self are integrated. It means only having one self — there...

As a parent, one of the best tools I learned was that if a child is complaining, you can say: “Do you want me to get involved, offer advice, or just listen to you?” 80%...

Recently, I spent some time looking through the hard data of projects I've worked on over the past few years (working hard to be data-curious instead of data-terrified!) One of the coolest learnings I got...

Last week, I forced myself to gather brand design inspiration without the internet. I went for a walk to the bookstore. I took pictures of plants and signs and interesting shapes on the way there....

  At the beginning of this year, I googled something like "Is this the right decision for my business?" It honestly didn't strike me as a funny thing to ask Google until I was about 10...

Ashli, owner of Basis here! This is a question we get asked a lot! Many of our clients come to us after working with platforms like Woocommerce, Squarespace or Wix, and are curious as to...