Brand Strategy & Identity

For e-commerce brands, identity isn't just how you look, it's what makes someone stop scrolling, purchase, and then tell a friend. We'll work with you to thoughtfully create a design system for every creative asset and every customer touchpoint.


  • Brand Positioning

  • Visual Brand Identity

  • Naming

  • Tone & Voice

  • Packaging

Website Design & Development

We design and build digital experiences that turn make your brand memorable. Our work pairs smart UX with strong visual design to create interactions that convert, retain and reinforce the brand wherever customers meet it.


  • Website Design

  • Website Development

  • Certified Shopify Partner

  • SEO Expertise

  • ADA/Accessibility Expertise

Ongoing Growth & Strategic Support

We embed with your team as an ongoing partner across campaigns, SEO, CRO, and creative, running the experiments, owning the roadmap and turning monthly work into tangible results.


  • Conversion Rate Optimization

  • A/B Testing

  • Campaign Strategy & Design

  • Email Marketing

Basis is the design + technology practice of Ashli Nixon.

With a background in both design + web development, Ashli leads every project that comes through the studio, frequently collaborating with designers, developers, photographers + copywriters that bring in unique perspectives. We’re a nimble, small team + we think we're better for it.

We love beautiful design + building experiences that delight your audience, grow your business + skyrocket your conversion rate. 🚀